Jim Cantalupo American Businessman Quotations

The fact of the matter is, most of our orders are not supersized. Less than five per cent are supersized - that's never mentioned. The whole issue has been supersized itself.

Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.

Today for us, it's not about more stores.

We don't follow the definition of the tradition growth company that Wall Street talks about. But that doesn't mean we're not going to grow.

When you're doing that you lose your focus on the discipline of the business, and how you train people at Hamburger University, and everybody gets on a bigger, different vision, and they're not on the same page.

We have very specific rules about how we go to market with children, and I think they are very responsible.

Every year we close 300-400 stores anyway, just relocations.

Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business.

There'll always be a level at which communities are popping up and you need to be there. There's always that level of store openings.

You then get into a period a few years ago, where a lot of external factors that we didn't have anything to do with did hit, and some of them at the same time... devaluations, weak economies, you name it, in various parts of the world.

I haven't seen another brand out there that can carry the breadth we do, and that has the infrastructure globally to take advantage of it.

But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

But in terms of store openings, there's just not a necessity, nor in my view at this point is this the best place we can spend our time.

And ours is a business that requires discipline and focus.

And I think that that is one of the big reasons for our success in Europe. We are one of the few restaurants where kids and families are welcome.

The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000.