Jim Taylor Cadillac Quotations

The 'Chrome Couture' spot is one of the boldest Cadillac has ever done, linking the vehicle's dramatic presence and bold design to an idea and lifestyle. This Super Bowl spot positions Escalade as the star and showcases it as the beginning of the next phase of Cadillac's ongoing product renaissance.

Offering our more dramatically styled, greatly refined and higher performance all-new Escalade at a starting price equal to the current generation Escalade should certainly attract luxury consumers' attention and help Cadillac continue to dominate the large luxury utility segment. The new 2007 Escalade boldly begins the next phase of Cadillac's renaissance.

What an emotion-packed weekend. Team Cadillac did a fantastic job. They rebuilt Andy Pilgrim's car on Thursday and then they rebuilt Max Papis' car during the race. Ron Fellows brought home a victory for Cadillac again today, and it's great for the series that the championship is going down to the final race.

The Super Bowl is a unique opportunity to bring one of the world's largest sporting events and promotional platforms together with Cadillac, the iconic American luxury brand. The Super Bowl is an exceptional platform to showcase the all-new 2007 Escalade and the entire Cadillac portfolio while reaching one of the largest and most relevant audiences.