For a long time, companies ignored the fact that 80 percent of sporting goods are sold to the casual consumer.
I picked up the phone and called Herbert Hainer, the CEO of Adidas, and said, 'Well, it's Peace Day coming up. I think it's about time after 60 years to end this feud. How about doing something together?'
Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time.
Being able to dedicate 100 per cent of my time to impacting more businesses without being operational, it just gives me a bigger platform.
Every time a new CEO came, I got a promotion till I was made CEO myself.
When I joined in 1990, as they say in the sport of sailing, Puma was in the doldrums. It was a difficult time, and Puma had gone to sleep.