Scott's contributions to America's newspapers go far beyond leading the advertising and research teams in San Diego.
Newspapers have been working very hard in coming up with a lot of thousand-dollar answers to the million-dollars problem,
About 18 to 20 percent of the newspapers that reported had gains and most of those were smaller-market newspapers.
Clearly it seems to me the audience here is the winner. The thing that newspapers do better than anybody else is the gathering and editing of local news.
How powerful would it be if all of the presentations being made by thousands of advertising sales people at newspapers across the country were all talking about the medium using the same words, the same data, and describing us in the same way? We think it could make difference.