John P. Kotter Vision Quotations

Leaders establish the vision for the future and set the strategy for getting there.

No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.

Without conviction that you can make change happen, you will not act, even if you see the vision. Your feelings will hold you back.

People are more inclined to be drawn in if their leader has a compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision.

Leadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles.