It attracts a lot of eyeballs. Their distribution on UPN has made it an even more powerful platform. Its robustness is pleasantly surprising. If any company can make a football league work, they can.
What it is that attracts people is that they're irreverent. In today's world of polished branding campaigns and well-thought-out strategies, they're a little bit fresh. That is very appealing to the average American, especially to the young male.