I grew up nerdy, scrawny, playing video games, and getting picked on.
Spidey was the one comic I read consistently throughout my childhood. As someone who grew up a nerd, scrawny, and picked on in high school, I related very strongly to Peter Parker.
Spiderman was my favorite comic book character growing up. I'm a geek, so I love the fact Peter Parker is into science. And I gravitate towards short guys. I'm 5' 9" now, but in junior high, I got picked on because I was 4' 8".