Ken Cassar Online Quotations

The online toy market is as competitive as they come, ... There are several well-capitalized players and they're all vying for online customers.

The online toy market is as competitive as they come. There are several well-capitalized players and they're all vying for online customers.

We've found time and time again that sales taxes did not have a significant impact (on online sales decisions), ... Sales tax is a smaller issue for consumers.

Skeptical retailers eyeing fluctuations in the financial market and the increasing failure rates of Internet companies are often blind to the most important issue - specifically, the degree to which their online efforts will affect their off-line business. Online consumers are a very powerful audience and tend to be channel-agnostic. And as consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

There are two types of online searchers that type a Web site's URL into a search engine rather than into the browser's address bar. Those inexperienced enough not to appreciate the difference between the two, and those that are so experienced they have become habituated to using the search engine as their portal to the Internet.

...As consumers increase their use of the Internet, the opportunity for the Web to influence their online and off-line shopping behavior grows. Simply put, businesses must integrate across channels.

The double-digit increase in online search activity marks a significant milestone in the evolution of Internet consumer behavior. Online search is the primary tool most people rely on to do everyday research.

What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes & Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,

This is the opposite of the recent Levi online situation. Levi was seen as cutting out its retail partners to get to their customers directly online,