Ken Cassar Searches Quotations

The growth of search and the role of search in usage of the Internet has been astounding. When you look at search penetration, it's near 80 percent. The number of searches each person generates, it's high. It would be intuitive to say the numbers can't get any bigger than they are, but they've continued nonetheless.

Web users are conducting more searches not because they can't find what they're looking for, but because search as a utility has become deeply ingrained into people's everyday lives.