Kurt Barnard Evidence Quotations

Sears is now giving evidence that its new marketing strategy and new slogan work very effectively.

I think that Jupiter's conclusions are, absent documented evidence of this development, somewhat optimistic, ... They (consumers) do their research on the computer, then they buy in the store, but they're not going to buy more than they had planned to buy. They might buy different things from what they had planned to buy, but there are only so many dollars to go around.

The anecdotal evidence would indicate that traffic was not excessively busy. And what consumers were looking for was the sales sign. They looked at the price tag before they looked at the product.

The anecdotal evidence would indicate that traffic was not excessively busy, ... And what consumers were looking for was the sales sign. They looked at the price tag before they looked at the product.

There is spotty evidence that in some stores inventories are running low, but considering that the action that's in the stores is not particularly hot these days, that (low inventories) may not be the worst possible fate. In many cases a lot of stores reduced the orders they placed, and in some cases, canceled orders, which is exactly what's happening.

What's happening is very simple. The numbers we saw today are clear evidence that the American public is shell-shocked to the point of being frightened over a big long list of circumstances surrounding the economy over which they have no power, no control.

They are all planning very cautiously, very carefully. Some companies have very decent inventory controls, but however good those controls are they still have to do some economic forecasting, and forecasting is a little difficult this time around. Nobody is going to spring for big orders until there's evidence that consumer demand is back, and there is no such evidence to date.

The sales clear evidence of modest consumer spending slow down. We expect a decent holiday sales season, but an unspectacular one. The last three have been spectacular, particularly the last one.