Kurt Barnard Holiday Quotations

No one should come to the conclusion, as some people have already done, that this is going to be a disastrous holiday sales season for retailers. For most, it's going to be a decent sales season, but it will fall for most below the levels achieved a year ago.

Halloween has become in recent times a little more of a retail-type holiday than you've seen it in decades past. It's becoming a little more important not just for sales of scary masks, but there generally is more traffic into the stores. It's sort of the beginning of fall, something like the precursor for what's to come.

Retailers know that for a lot of consumers, this is a time of uncertainty about their jobs, ... This will make them frugal with their holiday shopping and they will be on the hunt for the best deals out there.

We have had a series of rate increases since last year, and so far we have not felt any impact on retailing off all of these increases. However, eventually something will have to give. I would predict that, say towards the end of the year, the fourth quarter, the very all-important holiday fourth quarter, we are going to see that the rate increases will finally take a bite. And that could be a comfort to retailing.

Wal-Mart's news is a very big deal. There's no doubt that a significant number of consumers are shopping paycheck to paycheck. Most are also waiting for price reductions. So saying that the consumer is still cautious is a good indicator that the holiday season will only be moderately better than last year.

Wal-Mart's news is a very big deal, ... There's no doubt that a significant number of consumers are shopping paycheck to paycheck. Most are also waiting for price reductions because they know that the support of another tax rebate or tax reduction is unlikely. So saying that the consumer is still cautious is a good indicator that the holiday season will only be moderately better than last year.

The sales clear evidence of modest consumer spending slow down. We expect a decent holiday sales season, but an unspectacular one. The last three have been spectacular, particularly the last one.

The fourth quarter is going to reflect the intensely promotional nature of the holiday shopping season, make no mistake.