Leah Busque Business Quotations

Since most startups operate at a break-neck pace, with a concept to prove or a product to launch within a rapidly shortening runway of financing, company culture often gets shoved aside. This is a big, big mistake: Nobody serious about their business should put culture in the corner.

Learn to bet on yourself and have confidence in your own decisions. No one knows your business better than you.

As a small business or startup, one of the factors you should always consider when looking at a potential partnership is the incremental potential reach. Note that wider reach doesn't always mean a better partnership opportunity. Instead of sheer scale, take a look at which communities your potential partner can open up for you.

It seems like those of us who run a business can't go five minutes without encountering the term "company culture." The phrase is always uttered with extreme adoration, yet the very concept seems as nebulous as it is elusive.

Online transactions, once relegated to leaps of faith, have evolved into our status quo. We no longer ask ourselves whether or not it's wise to buy online. Instead, we ask whether or not it's wise to deal with a particular person, service provider, or business.

Whatever the future of social reputation online, I'm excited to dig in and help forge the path forward. Not only will embracing and enabling the growth of these reputation elements benefit my business, the consumer in me can barely control her excitement.