Mark DiCamillo Negative Quotations

When politicians try to move from negative to positive, it really is a two-step process. People don't go straight from negative to positive. They go from negative to undecided, and then maybe to positive.

The governor's image is a negative drag and it is directly related to how people are going to vote on these propositions.

As we get around to the election, voters will know which side the pharmaceutical companies will be on, and that could have a negative effect.

It's always more difficult to change somebody's mind once they have a negative impression of you. But he can run against an opponent and try to bring him to the same level or even a lower level than where his negatives are.

The barrage of negative ads seems to be influencing voters and helping to defeat Proposition 79,