Music videos were this lucky career opportunity. They were assignments. I was providing a service, and they were meant to be punchy and gimmicky and fun.
I stopped making videos and commercials for a few months before I started films just to reset my clock because so much narrative filmmaking is a sense of tempo and rhythm.
Most videos are about creating eye candy, a pretty image that can be a marketing tool. We just tried to show the simple truth of what's going on in his life. It's kind of a sucker punch when you see it the first time because we're not used to that emotional depth in music videos.