When a customer sits inside the car, then they have to have the feeling that it's an Audi - whether it's the leatherwork or the bodywork. All these things must be typically Audi.
The automotive year 2013 was, especially for European car makers, extremely challenging.
The two inventions of the century, the car and the computer, are gradually coming closer together.
Bentley and Lamborghini have been achieving record sales for years. This doesn't support the notion that these models are suddenly social pariahs. There will always be a place for these kinds of cars.
The US will always be an enormous automobile market. You're lost without a car there.
The hybrid engine costs a lot of money, and customers are hardly willing to spend so much more for a car.