Our goal is to make the Tampa Bay Devil Rays - or whatever we'll be called in 2007 - a source of pride for this area.
Think back to the teams that considered moving to Tampa Bay. The Chicago White Sox, San Francisco Giants and Seattle Mariners all were considered troubled franchises at one point. Now they're healthy and competitive, and that's what fans care about.
Tampa is certainly a focus as we head out with our mobilization efforts.