Michael Ashcroft Cameron Quotations

Many people supported the Conservatives because of David Cameron, while many people supported Labour despite Ed Miliband. Deteriorating opinions of Cameron will therefore have a bigger impact on the Conservatives' vote share than worsening views of Miliband would have on Labour's.

At 10 A.M. on the Friday after the election in 2010, David Cameron's team met in his room at the Westminster Bridge Park Plaza Hotel. Cameron was clear that, unable to form a majority government, they had to begin talks with the Lib Dems about forming a coalition. But in a rare example of strategic discord, George Osborne disagreed.

The certainty with which Cameron informed MPs and Shadow ministers of the specifics of a Labour offer that never actually existed suggests a degree of flexibility with the truth.