As the 'traditional' holiday selling season got underway on Friday, consumers headed to those retailers who provided promotions and discounts.
The strength was largely driven by promotions and did not provide as strong of a start to the holiday season as some retailers would have liked.
With only 26 percent of households having completed their holiday shopping . . . this holiday season will certainly come down to the wire.
Is it enough to say this season could be more than OK? That's still an open question.
Retailers have been planning for that lower traffic. The question now is, will the consumer in the last weekend of the season spend a little bit more or not?