Now, you can put incense in a bottle and open a door and call it a spa. But back then La Costa had no competition. It had a mystique.
I don't think people realize the role that La Costa played in the history of the PGA Tour. It really was at the forefront of professional golf being a venue and what that offered.
When the tour first started (at La Costa), it was great value. You couldn't pay an ad agency for the kind of publicity it was generating. But over the years, costs kept going up because of purse structures, and eventually you reach a point of diminishing returns.