Paul Dergarabedian Marketing Quotations

I don't think you can fault the marketing because everyone knew the movie was coming out. But when time and bad reviews conspire against you, it's hard to make a dent in the marketplace.

It gave people a way to discover these movies rather than the traditional marketing that is thrown their way. Hey, whatever gets 'em in the theater, I'm sure the studio doesn't mind.

It had a huge impact. It was really a film that everyone became instantly fascinated by and it emboldened filmmakers and studios to believe that if you had the right concept and a great marketing campaign, it did not matter what the budget of the movie was.

The very strong marketing campaign will produce some strong numbers this weekend.

Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.

Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,