Peter Drucker Communication Quotations

The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications.

The most important thing in communication is to hear what isn't being said.

Communication always makes demands. It always demands that the recipient become somebody, do something, believe something. It always appeals to motivation.

Communication is always " propaganda ." The emitter always wants "to get something across.

To improve communications, work not on the utter, but the recipient.

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.

For the social ecologist language is not "communication." It is not just "message." It is substance. It is the cement that holds humanity together. It creates community and communication. Social ecologists need not be "great" writers; but they have to be respectful writers, caring writers.

The really important things are said over cocktails and are never done.

Knowledge is power. In post-capitalism, power comes from transmitting information to make it productive, not hiding it.