Peter Drucker Innovation Quotations

Because its purpose is to create a customer, your business has two purposes and two purposes only: Marketing and innovation. Marketing and innovation make you money, generate sales, produce profit. Everything else is an expense...

How can we overcome the resistance to innovation that plagues most organizations?

There are companies that are good at improving what they're already doing. There are companies that are good at extending what they're doing. And finally there are companies that are good at innovation. Every large company has to be able to do all three - improve, extend, and innovate - simultaneously.

Thus, for those who are willing to go out into the field, to look and to listen, changing demographics is both a highly productive and a highly dependable innovation opportunity.

An established company which, in an age demanding innovation, is not able to innovation, is doomed to decline and extinction.

What we need is an entrepreneurial society in which innovation and entrepreneurship are normal, steady and continuous.

No other area offers richer opportunities for successful innovation than the unexpected success.

Managing innovation will increasingly become a challenge to management, and especially to top management, and a touchstone of its competence.

Marketing and innovation make money. Everything else is a cost.

Providing more desirable products, services, and customer experiences is vital to the continued existence of any business. And that is INNOVATION.

It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened.

Whenever anything is being accomplished, it is being done, I have learned, by a monomaniac with a mission.

The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.

Making changes to better appeal to customer is INNOVATION.

Above all, innovation is not invention. It is a term of economics rather than of technology.

Effective innovations start small. They are not grandiose. They try to do one specific thing.

Marketing and innovation produce results; all the rest are costs.

There are only two things in a business that make money - innovation and marketing, everything else is cost.

Innovation opportunities do not come with the tempest but with the rustling of the breeze.

Since we live in an age of innovation, a practical education must prepare a man for work that does not yet exist and cannot yet be clearly defined.

Knowledge is the source of Wealth. Applied to tasks we already know, it becomes Productivity. Applied to tasks that are new, it becomes Innovation...

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.