Phil Knight Knights Quotations

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

I'm Phil Knight, and I don't believe in advertising.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Nike is a marketing-oriented company, and the product is our most important marketing tool

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Play by the rules, but be ferocious.