We recognize that it's a big clunky thing to put in your...

We recognize that it's a big clunky thing to put in your store. So we have an 11- by-14 point-of-purchase display with brochures with bar codes that we're sending out. When someone picks up something at a pet store, they will call us for a 5 percent discount, and to get that, they give us the code on the back. Then we send $50 to the pet store for every new client. All they have to do is set the brochures out.