When I first started here, we'd get people in high school...

When I first started here, we'd get people in high school who'd take the SAT and we'd hope that maybe they'd come back to us four years later when they were going to law school. But that's it, ... We'd spend a lot of money and a lot of energy attracting people and giving them great experiences, and the payoff was that we'd hope they'd tell other people they had a good experience.