There has to be an element of repetition for TV... You want...

There has to be an element of repetition for TV... You want people to be addicted to your show, and the way to get people addicted is not to give it to them once, but to give it to them a few times, until they get on board with it. It's just about finding that balance of the necessary repetition and making the things that are repetitive absolutely necessary while keeping everything else fresh.