Well, it's important and what it does is help our players....

Well, it's important and what it does is help our players. That there's an appreciation for what we do. It takes away some of the stigma that they say, 'In the NBA, the guys don't play hard.' I don't agree with that. Teams play hard in this league. You get out there and try to play 82 games. I just think these guys make it look so easy because of their skill level that people think they're just going through the motions.