I started thinking about what I could build in (Austin) that...
I started thinking about what I could build in (Austin) that would make it special. We set out with a strategy to leverage the Austin vibe with music and sports and do things that were fun and cool for the city.
![Bill Stapleton Quote About Austin, Build, Cool, Fun, Leverage: I Started Thinking About What...](http://qt.azureedge.net/resources/quotes-images-large/i-started-thinking-about-what-i-could-build-in-austin-that-would-make-it-specia-af39d9e6440d371f01115ca0527cfab6.jpg)