I think before Twitter people didn't think that way, not in...

I think before Twitter people didn't think that way, not in any sort of meaningful or specific way, so what I'm trying to say, if we're trying a bunch of stuff, a lot of cool and great social stuff, a lot of platform stuff, then some of it will stick, and some of it will be junked over. Some of it will be just like the cell phone, you can't imagine not having it.