Any good broadcast, not just an Olympic broadcast, should...

Any good broadcast, not just an Olympic broadcast, should have texture to it. It should have information, should have some history, should have something that's offbeat, quirky, humorous, and where called for it, should have journalism, and judiciously it should also have commentary. That's my ideal.

Bob Costas Quote About Humorous, Should Have, Quirky: Any Good Broadcast Not Just...

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