It's just like the automotive industry. With the knowledge...

It's just like the automotive industry. With the knowledge that more women are buying cars than men, a car salesman would be foolhardy to show a woman a vanity mirror before he talks about price and performance. Women are savvy consumers, and we're talking with them about U-value and energy efficiency, much more often than color options or how easy our windows are to clean.

Bob Maceda Quote About Buying, Car, Cars, Color, Easy: Its Just Like The Automotive...

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