We go into Orlando or the coast, or into Fort Lauderdale for...

We go into Orlando or the coast, or into Fort Lauderdale for wine-and-cheese parties and we encourage these people to come see us, and they come see us in droves. You look at Florida, and Florida is not all Palm Beach. Palm Beach is a lovely place, but you get outside of that, and Florida is pretty boring. There is a lot of flat land, a lot of concrete, everything looks the same. To me, it's somewhat tacky.