For an individual consumer, the money and effort spent...

For an individual consumer, the money and effort spent purchasing these products is not trivial ? as many as 12 percent of purchased products are never used and eventually discarded. By understanding why we buy products we never use, we can change our purchase and usage habits to reduce product abandonment, thereby saving money and reducing waste,

Brian Wansink Quote About Buy, Change, Effort, Eventually, Habits: For An Individual Consumer The...

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