To a great extent, the brand has become a non-brand. It has...

To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

Britt Beemer Quote About Advertising, Brand, Brands, Built, Dollars: To A Great Extent The...

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