That's not to be underplayed. At some point, you'll want a...

That's not to be underplayed. At some point, you'll want a personal experience, and you can't get that online. ... There's still an opportunity online for small and midsize businesses to drive traffic to their offline stores, and that offers a way for them to differentiate themselves. It is pretty dismal when you look at the numbers, but there is that silver lining in the dark clouds.