Faced with the almost inescapable conclusion that it had...

Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.

Christopher McDougall Quote About Nike, Running, Feet: Faced With The Almost Inescapable...

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