I think there's a definite template for what can be done for...

I think there's a definite template for what can be done for the future, but I'm not going to call myself a trailblazer. It didn't seem like a big idea to me: Let people know you appreciate their loyalty, and you say thank you. I was just doing what those punk bands did with fliers. Stand on the corner and say 'Come check us out.' Instead of fliers, it was going to be instant messages and e-mails.