It really tapped into the primal instincts of our shared...

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It really tapped into the primal instincts of our shared target audience. That audience is looking for really intense experiences that are embodied in the Urge concept.

David Hufford Quote About Audience, Audiences, Embodied, Instincts, Intense: It Really Tapped Into The...

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It really tapped into the primal instincts of our shared...

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