What really decides consumers to buy or not to buy is the...
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
![David Ogilvy Quote About Business, Insightful, Marketing: What Really Decides Consumers To...](http://qt.azureedge.net/resources/quotes-images-large/what-really-decides-consumers-to-buy-or-not-to-buy-is-the-content-of-your-adverti-edea478ede4e68d9a1685c5be8d4d921.jpg)
What really decides consumers to buy or not to buy is the content of your advertising, not its form.