We did a dollar match promotion with the state of Michigan...
We did a dollar match promotion with the state of Michigan and the ski areas. It has had a very positive impact. It's so fun to drive to the ski areas and see lots of cars in the parking lots.
![DeeGee Pawlicki Quote About Areas, Cars, Dollar, Drive, Fun: We Did A Dollar Match...](http://qt.azureedge.net/resources/quotes-images-large/we-did-a-dollar-match-promotion-with-the-state-of-michigan-and-the-ski-areas-it-44fefa5bdbde751247fed2cca63953d2.jpg)