With U.S. mobile game sales having flattened from mid-2005,...

With U.S. mobile game sales having flattened from mid-2005, the industry has begun to support innovation -- in distribution, in technology, in marketing, and in game development -- as a business priority. As massive marketing spending that most industry players can't afford is the only clear alternative to ensure revenue growth, innovation is not only a necessity; it's good, cheap, and fun.

Eric Goldberg Quote About Afford, Begun, Business, Clear, Ensure: With U S Mobile Game...

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