Entrepreneurs always pitch their idea as 'the X of Y,' so...

Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.

Eric Ries Quote About Character, Ideas, Entrepreneur: Entrepreneurs Always Pitch Their Idea...

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