A lot of people just stumble in and they're not aware of...

A lot of people just stumble in and they're not aware of what they're looking at. When they find out, they're kind of surprised and say, 'Wow, this is really good.' The fact of the matter is a good portion of these artists went to art school. They're trained and it shows. There may an expectation that work won't be as good as your average gallery show because of the population producing it, but I think people are generally surprised and impressed.