I saw this huge billboard that said: 'Abortion Hurts' and...

I saw this huge billboard that said: 'Abortion Hurts' and then it had a drawing of a butterfly. Who is that for? Is there a lady who's going to see that and be like, 'Oh, I was going to get an abortion but now that I realize it hurts I guess I'll just give birth to a child! 'Cause I know that's painless and raising it should be a snap!'