For most companies, isolated business process reengineering...

For most companies, isolated business process reengineering is no longer enough. They now realize the importance of tying together data across disparate business processes--because this provides a holistic view of enterprise operations and enables the company to innovate at a business model level, whether it's linking price to demand and supply variables in real-time or understanding risk as it is being incurred to drive customized insurance policies.

Ginni Rometty Quote About Across, Business, Company, Data, Demand: For Most Companies Isolated Business...

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