For several years, people weren't quite sure what fantasy...

For several years, people weren't quite sure what fantasy football was. But the NFL did a survey two years ago where they found out the people who play fantasy football actually are their season-ticket holders. So now we've turned a corner from, 'Is this gambling?' to the realization that, 'Hey, this a fun hobby played by a lot of our fans.' And for the most part, it's bragging rights -- not money -- that people are after in fantasy football.