On the other hand, it let Tony Stewart move into new...

On the other hand, it let Tony Stewart move into new prominence and establish his name. He has probably picked up more popularity this year than any driver that we've had in a long time. He's at the point right now where he's knocking on the door that had been reserved for Earnhardt Jr. and Gordon. I've followed Stewart since he was 18 years old, through his success at Indy, and he has a lot of appeal to women.