I've got a lot of wonderfully talented, creative directors...

I've got a lot of wonderfully talented, creative directors I've worked with in Texas, but the market we're in, they kind of have to write to that. I think we've done some cool, simple spots. I was very comfortable in Texas, and getting ready to push out into national stuff, try to get to that national-type creative, and then I got sidetracked with this stuff.