As a producer, it starts when I talk about privacy and...
As a producer, it starts when I talk about privacy and silence. It starts before anybody believes in it. And I think that's, you have to have a real sense of self, and in order to push things through. And so often, what's interesting, is how many people dismiss an idea that eventually everybody [gloms] onto. So to me it's, that's what I mean by hard.
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