They (ABC) actually ran a clip for one of the songs and that...

They (ABC) actually ran a clip for one of the songs and that went really well because they broadcast it during their preschool time slot. That sort of like caught on and we said 'Well this is going well.' So there was a bit of demand there for the album. Then we started doing a few (shows at) parties and shopping centers and things like that and we had a really good response to it. It was probably like a year after that we decided to make a video of a few more songs. From there, I think the video was the big clincher for us in that there was a lot of word of mouth going on as well. The children responded really well to the videos.